Privacy Policy — How 7h777 Collects, Uses, and Protects Your Data

Section 1

Who We Are

7h777 is an online casino and sports betting platform operating at 7h777.ws, providing services to players in Bangladesh. In the context of this Privacy Policy, references to "7h777", "we", "us", or "our" refer to the operator of the 7h777 platform and its affiliated service entities responsible for the processing of player personal data.

7h777 acts as the data controller in respect of all personal data collected from players who register or interact with the platform. As data controller, 7h777 determines the purposes and means by which personal data is processed, and bears primary responsibility for ensuring that processing is conducted lawfully, fairly, and transparently.

If you have any questions about this Privacy Policy or about how 7h777 handles your personal data, please contact our Data Privacy team using the contact details provided in Section 15 of this document.

Section 2

Scope of This Policy

This Privacy Policy applies to all personal data collected by 7h777 in connection with the operation of the 7h777.ws website, mobile-optimised platform, and all associated services including casino games, sports betting, live casino, slot machines, promotions, customer support, and the 7h777 responsible gaming programme.

This Policy applies to all individuals who interact with 7h777, including registered players, prospective players who browse the site without registering, individuals who contact 7h777 support, and individuals who participate in 7h777 promotional campaigns.

This Privacy Policy should be read alongside the 7h777 Terms & Conditions, which are incorporated by reference. By registering an account or continuing to use the 7h777 platform after this Policy has been made available to you, you acknowledge that you have read and understood this Privacy Policy.

Section 3

Data We Collect

7h777 collects personal data in the following categories. Where data is marked as mandatory, failure to provide it will prevent 7h777 from opening or maintaining a player account or processing financial transactions.

• Identity Data (Mandatory): Full legal name, date of birth, gender, nationality, and government-issued identification number (such as a Bangladesh National ID card number or passport number). This data is required to verify your identity and confirm that you meet the 21+ age requirement.
• Contact Data (Mandatory): Email address, mobile phone number, and residential address including city (for example, Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, or Mymensingh). This data is required for account communication and withdrawal processing.
• Financial Data (Mandatory): Payment method details associated with deposits and withdrawals, including mobile banking account numbers (bKash, Nagad, Rocket, Upay) and the last four digits and billing address associated with any Visa or Mastercard used. Full card numbers are never stored by 7h777 — they are processed directly by our PCI-DSS compliant payment partners.
• Technical & Device Data (Automatic): IP address, browser type and version, operating system, device model, screen resolution, session identifiers, and access timestamps. This data is collected automatically when you access 7h777.ws.
• Usage & Behavioural Data (Automatic): Game session records, betting history, wagering amounts, win and loss totals, bonus claim history, feature interaction logs, and session duration. This data is generated automatically as a by-product of platform use.
• KYC Document Data (Conditional): Scanned or photographed copies of identity documents and proof-of-address documents submitted during the KYC verification process. This data is collected only when KYC verification is triggered — typically prior to your first withdrawal or when account activity meets certain thresholds.
• Marketing & Preference Data (Optional): Promotional channel preferences, game category interests, and communication frequency preferences. This data is only collected if you opt in to marketing communications.

Section 4

How We Collect Data

7h777 collects personal data through the following channels and mechanisms:

• Direct Collection: Data you provide directly during account registration, KYC submission, deposit or withdrawal requests, support interactions, bonus claim forms, and any other point at which you voluntarily submit information to 7h777.
• Automated Collection: Technical and usage data collected automatically via server logs, session tracking, and cookies as you interact with the 7h777 platform. See Section 8 for full details on our use of cookies.
• Third-Party Sources: In limited circumstances, 7h777 may receive data about you from third parties. This includes identity verification data returned by our KYC service providers, fraud scoring data from anti-fraud systems, and — where applicable — data from payment processors confirming the status of a transaction. We do not purchase marketing data lists or receive personal data from social media platforms for use in player profiling.
• Responsible Gaming Referrals: If you have registered with an external gambling support organisation and that organisation shares information with 7h777 as part of a self-exclusion scheme, 7h777 will receive and act on that information to restrict your account access in accordance with your stated wishes.

Section 5

How We Use Your Data

7h777 uses the personal data it collects for the following purposes:

• Account Creation and Management: To register your account, verify your identity, maintain your player profile, and provide access to 7h777 platform features including games, betting markets, and the cashier.
• Payment Processing: To process deposit and withdrawal transactions via bKash, Nagad, Rocket, Upay, Visa, and Mastercard, and to maintain an accurate record of your financial activity on the platform.
• KYC and AML Compliance: To verify your identity and age in accordance with our Know Your Customer obligations, and to detect and prevent money laundering, fraud, and other financial crimes.
• Responsible Gaming: To monitor player activity for signs of problem gambling behaviour, to administer deposit limits, loss limits, cool-off periods, and self-exclusions, and to flag accounts that may require intervention under 7h777's responsible gaming programme.
• Customer Support: To respond to your enquiries, resolve disputes, process complaints, and maintain a record of support interactions for quality assurance and audit purposes.
• Security and Fraud Prevention: To detect and prevent unauthorised account access, bonus abuse, multi-accounting, collusion, and other prohibited activities as defined in the 7h777 Terms & Conditions.
• Platform Improvement: To analyse aggregate usage data in order to improve game selection, platform performance, user experience, and the overall quality of 7h777 services. Improvement analytics are conducted on anonymised or pseudonymised data wherever possible.
• Marketing Communications: To send promotional emails, SMS notifications, and in-platform messages about 7h777 bonuses, new games, seasonal promotions (such as BPL season offers, Eid promotions, or Pohela Boishakh specials) — but only where you have provided explicit consent to receive such communications. See Section 12 for full details.
• Legal Compliance: To comply with applicable laws and regulatory requirements, including responding to lawful requests from law enforcement authorities, and fulfilling record-keeping obligations.

Section 6

Legal Bases for Processing

Every instance of personal data processing by 7h777 rests on one or more of the following legal bases:

• Contractual Necessity: Processing is necessary to perform the contract between you and 7h777 (i.e., the Terms & Conditions). This includes registration, payment processing, game delivery, account management, and KYC verification. Without this processing, 7h777 cannot provide its services to you.
• Legal Obligation: Processing is required to comply with a legal obligation applicable to 7h777, including anti-money laundering obligations, age verification requirements, fraud reporting duties, and data retention requirements imposed by applicable law.
• Legitimate Interests: Processing is necessary for the legitimate interests of 7h777 or a third party, provided that those interests are not overridden by your fundamental rights and freedoms. Legitimate interest processing at 7h777 includes fraud detection and prevention, platform security, abuse detection, and internal analytics used to improve platform services.
• Consent: Processing is based on your freely given, specific, informed, and unambiguous consent. Consent is the legal basis for all marketing communications sent by 7h777. You may withdraw your consent at any time by contacting 7h777 support or using the unsubscribe mechanism in any marketing communication.

Section 7

Sharing Your Data

7h777 does not sell your personal data to third parties. We do not share your personal data with unaffiliated commercial entities for their own marketing purposes. Personal data is shared only in the following limited circumstances, and only to the extent necessary for the stated purpose:

• Payment Processors: Financial data is shared with payment service providers (including bKash, Nagad, Rocket, Upay, and the card networks processing Visa and Mastercard transactions) solely to facilitate deposit and withdrawal transactions. These providers are contractually bound to process your data only as necessary to complete transactions and are prohibited from using it for any other purpose.
• Game Providers: Certain technical data (such as session identifiers and bet records) is transmitted to game providers — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — to deliver their games, maintain game integrity, and resolve technical disputes. Game providers do not receive identity or financial data beyond what is operationally necessary.
• KYC and Fraud Prevention Services: Identity data and document scans submitted during KYC verification are shared with our third-party identity verification provider. Transactional and behavioural data may be shared with anti-fraud and AML screening services to detect prohibited activity.
• Legal and Regulatory Authorities: 7h777 may disclose personal data to law enforcement agencies, regulators, or courts where required to do so by law, or where disclosure is necessary to protect the rights, property, or safety of 7h777, its players, or the public.
• Corporate Transactions: In the event of a merger, acquisition, restructuring, or sale of all or part of 7h777's business assets, player personal data may be transferred to the acquiring entity as part of that transaction, subject to equivalent data protection commitments.

Section 8

Cookies & Tracking Technologies

7h777 uses cookies and similar tracking technologies on the 7h777.ws platform to ensure the site functions correctly, to maintain your session while you are logged in, and to gather anonymised analytics data that helps us improve the platform experience. The following categories of cookies are used:

• Strictly Necessary Cookies: These cookies are essential for the operation of the 7h777 platform. They maintain your login session, remember your authentication state, and enable core platform features such as the cashier and game loader. You cannot opt out of strictly necessary cookies without disabling your account access entirely.
• Functional Cookies: These cookies remember your preferences and settings — such as your preferred language, display settings, and notification preferences — so that you do not need to reconfigure them each time you visit. Functional cookies do not track your activity across other websites.
• Analytics Cookies: These cookies collect anonymised information about how players use the 7h777 platform — which pages are visited most frequently, how long sessions last, and which features generate the most engagement. This data is used in aggregate form to guide platform development decisions and is not linked to individual player identities.
• Security Cookies: These cookies support 7h777's fraud detection and account security systems. They help identify unusual login patterns, detect bot activity, and flag suspicious transactions for manual review.

You can manage your cookie preferences through your web browser settings. Most modern browsers allow you to block or delete cookies. Note that blocking certain categories of cookies may impair the functionality of the 7h777 platform. For a full list of cookies used by 7h777, please contact our support team.

Section 9

Data Retention

7h777 retains personal data for as long as is necessary to fulfil the purpose for which it was collected, subject to any overriding legal retention obligations. The following retention periods are applied as standard:

• Active Account Data: Identity, contact, and financial data associated with an active player account is retained for the duration of the account's active status plus a minimum of 5 years following account closure, to meet anti-money laundering record-keeping requirements.
• Transaction Records: Financial transaction logs — including deposits, withdrawals, bet records, and bonus transactions — are retained for a minimum of 5 years from the date of the transaction, in accordance with financial compliance obligations.
• KYC Documents: Identity verification documents and supporting KYC materials are retained for 5 years from the date of submission or from the date of account closure, whichever is later.
• Support Correspondence: Customer support records, complaint files, and escalation notes are retained for 3 years from the date of final resolution, to support dispute resolution and service quality review.
• Marketing Data: Marketing preference records and consent logs are retained for the duration of the marketing relationship and for 2 years following the withdrawal of consent, to provide an auditable record of consent status.
• Technical Logs: Server logs and session data used for security and fraud detection purposes are retained for 12 months from the date of collection, after which they are deleted or fully anonymised.

When the applicable retention period expires, personal data is securely deleted using methods that prevent recovery, or anonymised in a manner that renders individual identification impossible. 7h777 conducts periodic data retention audits to ensure compliance with this schedule.

Section 10

Data Security

7h777 takes the security of your personal data seriously and implements a comprehensive set of technical and organisational security measures designed to protect your data against unauthorised access, accidental loss, alteration, or disclosure. Our core security measures include:

• Encryption: All data transmitted between your browser or device and 7h777.ws is encrypted using TLS 1.3. Personal data stored in 7h777's databases is encrypted at rest using AES-256 encryption. Payment credentials are processed exclusively by PCI-DSS certified payment partners — 7h777 does not store raw card numbers.
• Access Controls: Access to player personal data is restricted to 7h777 employees and contractors who require it to perform their duties. All staff with data access undergo background screening and receive mandatory data protection training. Access is granted on a least-privilege basis and reviewed quarterly.
• Audit Logging: All access to and modifications of player personal data are logged with timestamps and user identifiers. Audit logs are monitored continuously by 7h777's security team for anomalous activity.
• Penetration Testing: 7h777's platform undergoes regular penetration testing and vulnerability assessments conducted by independent security specialists. Critical vulnerabilities are remediated as a priority within defined SLA windows.
• Incident Response: 7h777 maintains a documented data breach response plan. In the event of a security incident that results in a breach of personal data, 7h777 will notify affected players and relevant authorities within the timeframes required by applicable law.

While 7h777 takes every reasonable precaution to protect your data, no online platform can guarantee absolute security. You also play a role in keeping your data safe — please choose a strong, unique password for your 7h777 account and do not share your login credentials with anyone.

Section 11

Your Rights

As a player whose personal data is processed by 7h777, you hold the following rights in respect of that data. To exercise any of these rights, please contact 7h777 support at support at 7h777.ws with your full name, registered email address, and a clear description of the right you wish to exercise. 7h777 will respond to all valid data subject requests within 30 days.

• Right of Access: You have the right to request a copy of all personal data that 7h777 holds about you, along with information about how that data is used and with whom it is shared. This is sometimes referred to as a Subject Access Request (SAR).
• Right to Rectification: If any personal data held by 7h777 about you is inaccurate or incomplete, you have the right to request that it be corrected or supplemented without undue delay.
• Right to Erasure: You may request that 7h777 delete your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn your consent (and no other legal basis applies), or where the data has been processed unlawfully. Note that this right is subject to 7h777's legal retention obligations — data that must be kept for regulatory compliance purposes cannot be erased on request.
• Right to Restriction: You may request that 7h777 restrict the processing of your personal data in certain circumstances — for example, while the accuracy of the data is being contested, or while an objection to processing is being considered.
• Right to Object: Where 7h777 processes your personal data on the basis of legitimate interests, you have the right to object to that processing. 7h777 will cease the processing unless it can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
• Right to Withdraw Consent: Where processing is based on your consent (including marketing communications), you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing that occurred before the withdrawal.
• Right to Data Portability: Where processing is based on consent or contractual necessity and is carried out by automated means, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format.

Section 12

Marketing Communications

7h777 sends promotional communications — including bonus offers, seasonal campaign notifications (such as BPL, IPL, Eid, and Pohela Boishakh promotions), new game announcements, and platform news — only to players who have explicitly opted in to receive such communications.

Consent to receive marketing communications is sought during account registration via a clearly labelled opt-in checkbox. Ticking this checkbox is entirely voluntary and has no effect on your ability to register an account or access 7h777 services.

If you have opted in to marketing communications and subsequently wish to opt out, you may do so at any time by:

• Clicking the "Unsubscribe" link included at the foot of every marketing email sent by 7h777.
• Sending an opt-out request to support at 7h777.ws from your registered email address, clearly stating that you wish to be removed from all 7h777 marketing lists.
• Updating your communication preferences in the account settings section of your 7h777 profile (where available).

Opt-out requests are processed within 5 business days. Following opt-out, you will continue to receive essential transactional communications — such as deposit confirmations, withdrawal notifications, KYC requests, and security alerts — as these are not marketing communications and are necessary for the operation of your account.

Section 13

Children & Minors

The 7h777 platform is strictly intended for adults aged 21 years and above. 7h777 does not knowingly collect personal data from any person under the age of 21. Age verification is a mandatory step in the 7h777 registration and KYC process, and accounts found to belong to individuals under 21 will be immediately closed and any balances returned to the deposit source.

If you believe that a minor has registered an account on 7h777, or that personal data belonging to a minor has been submitted to 7h777 without appropriate parental or guardian consent, please contact us immediately at support at 7h777.ws. 7h777 will investigate and take appropriate remedial action without delay.

Parents and guardians are encouraged to use parental control software to restrict access to gambling websites on devices used by minors. 7h777 supports responsible gaming initiatives and takes the protection of minors seriously as part of its broader commitment to safe play.

Section 14

Changes to This Policy

7h777 reserves the right to update or amend this Privacy Policy at any time. Changes may be made to reflect updates in applicable law, modifications to our data processing practices, the introduction of new platform features, or changes in the third-party services we use.

When a material change is made to this Privacy Policy, 7h777 will notify registered players by email to their registered address and by displaying a prominent notice on the 7h777.ws platform for a minimum of 14 days prior to the change taking effect. Non-material changes — such as typographical corrections or clarifications that do not alter the substance of the Policy — may be made without advance notice.

The effective date at the top of this document will be updated each time this Privacy Policy is revised. The most current version of this Policy is always available at 7h777.ws/privacy-policy. Continued use of the 7h777 platform following the effective date of any revision constitutes your acceptance of the updated Policy. If you do not agree with the revised Policy, you should close your account and cease using 7h777 services.

Section 15

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way in which 7h777 processes your personal data, please contact our Data Privacy team using the following details:

• Email: support at 7h777.ws
• Subject Line: Privacy Enquiry — [Your Registered Email Address]
• Support Hours: 24 hours a day, 7 days a week — Bangladesh Standard Time (UTC+6)
• Response Time: Within 2 business days for general enquiries; within 30 days for formal data subject rights requests

When contacting us regarding a data subject rights request, please include your full name, your registered email address, your player account username, and a clear description of the right you wish to exercise and the data it relates to. This will help us process your request efficiently and securely.